Well, blogs have now been co-opted by Madison Avenue. According to MSNBC, Dr. Pepper has started a blog to help advertise their new extreme milk product. I guess they're under the impression that people will see the blog, and assume some average Joe or Jane is really into this product, and has nothing better to do than shill for it for free.
So I guess this means blogs won't be cool anymore? Whatever will the tragically hip (and those of use who can only aspire to such hipness) do now?