05 March, 2003

Milk This

Well, blogs have now been co-opted by Madison Avenue. According to MSNBC, Dr. Pepper has started a blog to help advertise their new extreme milk product. I guess they're under the impression that people will see the blog, and assume some average Joe or Jane is really into this product, and has nothing better to do than shill for it for free.

So I guess this means blogs won't be cool anymore? Whatever will the tragically hip (and those of use who can only aspire to such hipness) do now?


  1. Wait a second... the product is called EXTREME milk? I think the bigger story here is that someone thought this was a good idea.

  2. nah, i just call it extreme milk. i think it's called "raging cow" or something like that. which isn't much better, really.

  3. Hmmm... I don't see it on the Pepsi Cola brands page. Although raging cow sounds even worse kind of like "Drink this and you too can experience mad cow disease!"