26 March, 2003

Welcome Back

Phew. I was worried for a while that I wouldn't get to see one of my best friends, the Microsoft Monopoly, again! Luckily for me, it's coming back.

Only products that conform to Microsoft's Designed for Windows XP rules and carry its logo will be sold in Office Depot after May this year, the INQUIRER has discovered. (See memo at the foot of this article). These rules apply to both software and hardware products, and suppliers have been given a deadline to either include the Microsoft logo or see their products disappear off the shelves.

Obviously, this alone doesn't scream monopolistic practice. I mean, there's no particular law against Microsoft wanting to have a strict standards program, to give consumers the best possible computing experience...

Hoo hoo hee. Sorry, but marketing bullshit and buzzwords make me laugh. I could never be in sales. Anyways...

Inherently, there's nothing particularly wrong with it. As long as you don't do something stupid like make it impossible for non-certified applications to run on your OS. Or, say, make it impossible for retailers to sell these non-certified products.

Oops.

My question is: Why would someone like Office Depot specifically limit the number of items it can sell? Don't they understand that those other products create a profit? Why intentionally shoot yourself in the foot? Is Office Depot really making that much money each quarter, they can happily forsake more sources of revenue?

Okay, more than one question. But you get what I'm saying, I hope.

Thanks to Heath for the article.

3 comments:

  1. if office depot agreed to it, it's entirely possible they make more from the sale of msoft products than all other software products combined.or perhaps msoft has agreed to split the licensing revenues with office depot in return for their cooperation.or something like that.

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  2. let's say i'm a retailer. i sell (on average) $100M worth of microsoft products. i also sell $20M worth of other products. unless microsoft is going to make up that other $20M out of their own pocket, why exactly would i stop selling the other stuff? it just doesn't make any kind of sense, at least from a business standpoint.

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  3. let's say msoft tells you that you can't sell msoft products if you keep selling the other ones. what do you do?

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