03 September, 2003

I'm Heavin' It!

Not satisfied with a constant assault on both taste and decorum, McDonald's plans to launch a worldwide marketing blitz.

In an burst of uncharacteristic whimsy, the chain announced that Ronald McDonald, its clown mascot, had been promoted to the post of "chief happiness officer" to help spearhead the campaign.

Although I'm guessing it's not the first time a clown has sat on the board of directors. (Was I the first to get that lame joke in?)

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