Judge Rebuffs Legal Challenge to Pop-Up Ads. Basically, WhenU is a program that pops up advertisements for various companies while you surf the 'net.
Lee said the ads don't violate the law because WhenU's software didn't copy or use U-Haul's trademark or copyright material, and because computer users themselves had chosen to download the pop-up software.
Er, right. Never mind that programs like WhenU and Gator piggyback themselves onto more-or-less legitimate programs, and are only mentioned in the fine print of multi-page licenses that come up during installation. Because we all read those licenses, right? Every single word? Hmmm?
"This is a victory for consumer choice -- it ultimately protects consumers' right to control what they see on their computer screens," WhenU chief executive Avi Naider said in a statement.
No, Avi, your program is controlling what the consumers see on their computer screens. Given the choice, I think the average consumer would like to see the link he or she just clicked, not an advertisement.