04 September, 2003

Price Drop

Universal pulls its head out of its ass, lowers CD prices by up to 30%.

"Our research shows that the sweet spot is to sell our records below $12.98,' said Universal Music president Zach Horowitz. "We're confident that when we implement this we will get a dramatic and sustained increase."

Historically, large retailers have sold new CDs at considerably less than the so-called "manufacturer suggested retail price."

"We expect this will invigorate the music market in North America," said Doug Morris, the label's chief executive. "This will allow retailers (to sell) for $10 or less if they so choose."

Now if they would only agree to drop the amount of SUCK by 30%, everyone would be happy.

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