"Illegal downloading is killing our industry." "Booooo!"
"Hey, let's start offering our content for download at a price." "Yaaaay!"
"Wow, it's working. Let's raise the price." "Yaaaay!"
"People are illegally downloading music again." "Booooo!"
Why don't the executives at these various record labels just stop by their customers' houses and molest their pets? That would be the quickest and most efficient method to alienate them.